Warner Bros, which merged with Discovery this year, has had big changes at the top of the studio. In addition to canceling the release of the nearly finished movies Batgirl and Scoob! Holiday Haunt for a tax deduction, there’s also been a shakeup in DC. James Gunn is now co-CEO of DC Studios, but before he took on the role, the comic book franchise had one more movie to release that insiders say is bound to bomb in a big way.
Black Adam, panned by critic Dwayne Johnson, has earned just $387 million globally in the seven weeks since the DC movie was released. The Rock’s superhero movie, co-starring Pierce Brosnan, cost $195 million to produce and an additional $100 million to market worldwide, according to Variety’s sources.
Warner Bros insiders have since disputed this, claiming that COVID box office constraints meant the studio had to cut this down to $80 million. Regardless, the blockbuster reportedly needs to make around $600 million before it has a chance to turn a profit.
Box office insiders told the outlet that Black Adam won’t cross $400 million globally, with around half of those sales going to theater owners.
So according to experts, including rival executives, the film will lose between $50 million and $100 million. Variety’s Warner Bros. sources dispute this, claiming the film will break even at $400 million.
However, even with the premium video-on-demand sales on the domestic release, that’s only going to bring in an additional $25-$35 million to add to the worldwide box office total.
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However, the outlet noted that most movies lose money at the box office and rely on rentals and product sales for profit. Black Adam isn’t the only big movie struggling in a post-pandemic landscape, with Disney set to lose at least $100 million for its new animated movie Strange World.
In the midst of a cost of living crisis, perhaps some fans are just waiting for those movies to hit their streaming platforms a few months after they hit theaters? However, despite Black Adam’s disappointing box office, The Rock is holding out hope for a sequel; one that was teased to feature Henry Cavill’s Superman after he appeared in the first film’s end credits sequence.
After the release of Black Adam, Cavill said in a social media post: “I wanted to wait until the weekend was over before posting this because I wanted to give everyone a chance to see Black Adam. But now that many of you have, I wanted to make it official that I’m back as Superman. The image you see in this post and what you saw in Black Adam is a small taste of things to come. There’s a lot to be thankful for and I’ll get to that in time, but I wanted to thank you most of all, thank you for your support and thank you for your patience. I promise you will be rewarded.”
Perhaps now with Gunn helming DC Studios and Black Adam 2 co-starring Cavill, the fortunes of the sequel will change?
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