As Sophia Grace Brownlee got older, she apparently wanted to take on something new in her career and expand on what she knew. “I’ve always wanted to have my own business, whether it’s clothes, makeup or something I’m really passionate about,” she said. ME! in 2021. The star did just that by launching her own LoLo London clothing line in 2019.
For Sophia Grace, however, it was about more than just fashion, as she explained in a press release (via the united states sun), “[It’s] a voice and a brand for anyone who works hard to achieve something positive in their lives.” The “Best Friends” singer also used her social media to help create what her fans wanted. “The most amazing part of the design process is interacting with my social media followers, I love reading the comments and direct messages to see what color or style is their favourite,” said Sophia Grace, noting that she also wanted her clothes to reflect her personal style, which was quite casual. However, as E! put it, “I’m always interested in different fashions, so I just wanted to do something that everyone could relate to.”
Sophia Grace even sent some of her favorite hoodies to her old celebrity friends like Nicki Minaj, Ariana Grande, and of course, Ellen DeGeneres. While we imagine the comedian probably loved her white hoodie, LoLo London sadly didn’t work out, and by 2022, according to your websiteit had closed its doors forever.
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