Fashion Reimagined Review: Amy Powney’s Take on Sustainability
And my abject fear of relentlessly lit fitting rooms would be enough to keep me from buying a ticket to Becky Hutner’s film about award-winning designer Amy Powney. Still, this engaging documentary reassuringly confirmed most of my half-baked prejudices about the fashion industry.
The film follows Powney, creative director of the Mother Of Pearl label, as she travels the world in search of wool and cotton for a new line that she can market as “sustainable”.
Powney, an admirably driven young woman raised by hippie parents somewhere near Preston, discovers that she works in an utterly dirty business based on animal cruelty, child labor and the vast consumption of fossil fuels.
Finally, he realizes that he has to make some compromises. His wool will come from a charming Uruguayan farmer and sheep friend named Pedro, but it will be shipped thousands of miles to an Austrian mill, albeit one that doesn’t rely on kid goats, plastics or chemicals.
Your organic cotton will be sourced from a certified Turkish supplier, but they, for unexplained reasons, refuse to allow you to inspect their plantations.
While I don’t know much about fashion, I’ve seen my fair share of documentaries, and the best ones don’t leave as many vital questions unanswered.
I had to turn to Google to find out what exactly the “sustainable” banner means (the definition is woolier than Pedro’s herd) and the retail prices for Powney’s eco-friendly yarns (jeans are £195, t-shirts £95) are awesome. irrigation
Since those prices make this a top-down revolution, it seems like the greenest option available to the masses is to keep wearing old, out-of-fashion clothes until they fall apart.
As I have several T-shirts in circulation that are older than Powney, I have decided to self-certify my collection as “amazingly sustainable”.
- Fashion Reimagined, Cert 12A, In Theaters Now
#Fashion #Reimagined #Review #Amy #Powneys #Sustainability